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Taking your Business Online & Cost Effective E-Marketing using Social Media

Taking your Business Online & Cost Effective E-Marketing using Social Media
  • Programme Structure

    Module 1: Making your website ’Dynamic’
    Module 2: Social Media and Business
    Module 3: Using Social Media as a Source of Revenue
    Module 4:Measuring Your Social Programs
    Module 5:Develop and measure KPIs - Key Performance Indicators - for your social marketing programs.

  • Course Outcome

    As we enter into a COVID-19 era, customers preferences over the social media has become extremely important as more than 70% visitors take consumer reviews to be their second most trusted source and nearly 50% read blogs developed by influencers and experts to know about the products, services offered by small business. This course is specially designed to empower the businesses with the social media as a marketing tool, to drive customers, influence their purchase decisions and invigorate their growth trajectory.

    This Specialized course is updated every quarter to ensure that businesses/start-ups are receiving the most up-to-date training and is designed to achieve two objectives.

    1. Empower the businesses with social analytics tools, and training that help them to become ‘category influencers’ on social media.
    2. Equips the businesses with knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics.

    The participants can learn to create strategies, analyse results and understand about the customer preferences. This course can help entrepreneurs in the following:

    • Taking the business online
    • Improve Customer Insights & Enhance Customer Service
    • Infuse Cost Efficiency
    • Build a Network of Customers
    • Increase Brand Awareness
    • Boost Sales

  • Instruction & Course Materials

    The course is conducted online on our LMS platform. This live interactive, immersive instruction model is designed for busy existing entrepreneurs and starts-up.All reading materials for this course will be made accessible to you through the LMS. Notes for each module are often downloadable, and you are able to save any information or collateral you use to your personal profile. All learning material and recorded lectures will be available for the participants, which can be accessed for upto 6 weeks.

Course Modules: Five
Course Duration: 2 weeks 
Online Instruction: 8 hours
Commitment: 4 hours per week
Fees: Rs 5000 + GST

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