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Certificate in Business Planning & Selling in Tough Times

Certificate in Business Planning & Selling in Tough Times
  • Programme Structure

    Module 1: Business Planning Process and Achieving sales
    Module 2: Creating Opportunity & unlocking value – Power of Opportunity Planning
    Module 3: Customer Defined Selling Methodology

  • Course Outcome

    Considering the likely business scenario in coming years, it is extremely important for MSMEs to equip themselves with skills for planning & selling in challenging times – using the tools and methods of world’s most successful organizations. 
    This course has been quickly developed by senior industry experts in planning sales, to serve the need of entrepreneurs, who may not afford senior staff and resources for sales planning activities that will be needed today for a quick progress and survival.

    At the end of the course the participants will be able to: 

    • Define the need and joy of achieving 100% first time, every time
    • Define and write SmartEr business goals for the vertical.
    • Define and develop an Opportunity Management System for the business
    • Guide the team in following a strict Customer Defined Sales Methodology (CDSM)
    • Write Account Business Plan (ABP) for Key accounts
    • Use the ENDA and SPIN sales techniques 
    • Practice various proven questioning techniques which help close the business and yet do not annoy the client
    • Write down a Business Action Plan to implement the same for achieving 100% Target, First time Every Time

  • Instruction & Course Materials

    The course is conducted online on our LMS platform. This live interactive, immersive instruction model is designed for busy existing entrepreneurs and starts-up.All reading materials for this course will be made accessible to you through the LMS. Notes for each module are often downloadable, and you are able to save any information or collateral you use to your personal profile. All learning material and recorded lectures will be available for the participants, which can be accessed for upto 9 weeks.

Course Modules: Three
Course Duration: 3 weeks 
Online Instruction: 9 hours
Commitment: 3 hours per week
Fees: Rs 5000 + GST

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